Ruthless Rags Apparel’s mission is to share designs on apparel that are relatable regardless of anyone's hard times:(Combat, fighting fires, divorce, single motherhood, abuse etc.) everyone has a definition for the mentality that got them through their version of hard times.

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The name was created from the concept of having a ruthless mentality with how we commit to evolving and pushing through the inevitable hard times

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Our version of a "ruthless mentality" may be different from person to person, however we

believe each person has their own version of a ruthless mentality that can be applied to focus on self betterment and evolve based on their individual goals.

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Self betterment, hard work and positivity are the only prerequisites needed to represent the brand.